Watch Marc Jacobs in Action as the New Diet Coke Man

This post is just a little Friday pick-me-up. I can’t remember where I first saw this, I’m guessing Twitter had something to do with it, but I’ve now watched this video five times.

I love Marc Jacobs, I don’t so much love Diet Coke – I’m a full-fat kinda girl – but pair the two together and you have all kinds of cheese.

It’s perfect Friday viewing.

If you’re still wondering why Marc Jacobs is running a can of Diet Coke across his brow, he’s recently been appointed Creative Director for 2013. Queue the Diet Coke break.

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VIDEOS: IBS & ME